Measurable marketing plans to reach, retain and regain customers

 

Modern marketing can feel like a minefield, but the truth is, the principles are the same as they’ve always been, just executed in a different way.

 

Modern marketing techniques enable businesses to reach, retain, and regain customers better than ever – but with a myriad of new terminology, it can seem complicated.  This is where I can help you untangle the web to make sure your product is positioned in the right place to reach your ideal customers and drive the best possible return on ad spend (ROAS).

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With a little insight into your business objectives, we can support with:

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Measurables

How will you measure your campaign performance and return on investment? The beauty of modern marketing is that most of it is measurable; either by way of clicks, views, enquiries, sales... the list of measurable outcomes is endless. 

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Why have we started here first? Benchmarking is key - your start point. Only by understanding where you are now can you devise a deliverable plan for growth and improved return on investment.

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Defining your audience

Using demographic profiling or 'personas' to better understand your customers.

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Reaching your audience
Once we know who they are, we now need to find out where they are. 

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Advertising strategy
Defining your advertising budget, where best to go to market and with what messaging and material.

 

Refining your campaign

Test and learn.  Every marketing campaign starts somewhere, but by measuring the performance of each campaign element, we can start to see patterns in where to focus your attention and budgets over time. 

You may already have some of these steps covered, but this is an example of how we can support you to help grow your customer base and improve your return on investment.