OVER 20 YEARS' EXPERIENCE OF DELIVERING MEASURABLE MARKETING THAT DRIVES RESULTS
drive your business forwards
why cm marketing solutions
No matter where you are on your business journey, marketing should always be part of your plan. Whether you're an established driver or you've just got your licence, you always need your eyes on the road ahead; in business, think of your marketing plan as your sat nav - it will help you reach your destination much quicker!
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With over 20 years' experience in retail marketing, I pride myself on offering a professional marketing consultancy service with guaranteed outputs and measurables to help you meet your business objectives as quickly as possible.
Flexibility
Unlike traditional marketing agencies, by choosing a freelance marketing consultant you get the benefit of great experience without the full-time commitment. As an independent consultant, I work with clients on short-medium term contracts or bespoke projects to suit business needs. Be it planning or delivery of activity, supporting or coaching your team, you are guaranteed that I will only recommend what is right for you and your business - no big-budget retainers or agency commissions involved!
Experience
Having once been described as having a 'digital DNA', I have worked through the evolution of digital marketing to become what it is today. From the inception of search marketing, social media, and content strategy to name a few, I've seen it all arrive and grow to shape the targeted and measurable marketing landscape that we now experience on a daily basis. Enabling me to work with local businesses, agencies, and large retailers alike to support them in achieving objectives.
Simplicity
Modern marketing can seem like a minefield, but I'm here to untangle the web and help clients understand the range of marketing and technology strategies to deliver a tailored plan that can offer the best customer experience whilst driving efficiency and more importantly improving return on investment.
MY EXPERIENCE
Hi, I'm Charlotte, founder and director of CM Marketing Solutions. With over 20 years' experience of retail marketing, here's a bit about my background:
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In-House
Over 15 years' experience heading up retail marketing teams to design and deliver multi-channel activity. Including branding, tactical, and systems strategy to drive efficiency in budgets and grow ROI.
Agency
A time-served account director in web agencies, consulting on design and development alongside emerging marketing technology solutions to support measurable outputs.
The Blend
This unique blend of in-house and agency experience enables a strong understanding of clients' requirements supported by technical knowledge that can be translated into plain-English.
Leader
Directed cultural change within JCT600
​Driving engagement and understanding of digital channels
Leader
Directed cultural change within JCT600
​Driving engagement and understanding of digital channels
Award Winner
Best Digital Customer Experience
​2017 Auto Trader Click Award
Consumer Rated Category
Leader
Director of Cultural Change
​Driving engagement and understanding
of digital channels
Keynote Speaker
Website Best Practise
AM Digital Dealer 2016
How I Can Help You
I offer a range of marketing consultancy and support services for businesses with varying needs. From marketing and advertising plans, customer journey and relationship management, delivering a strong online presence through website design and content creation, or by ensuring any retained marketing personnel are equipped to learn and develop their skills in the absence of a senior marketing lead.
RECENT TESTIMONIALS
Charlotte is an absolute game changer. I was extremely lucky to have worked with her for 18months at Oracle Finance.
From day 1 Charlotte had a huge impact on the business. She came in full of ideas and within weeks was developing industry leading customer journey processes, that not only increased our efficiency but also made the customer experience easier and more enjoyable.
On a personal level Charlotte was and still is a mentor to me. Working with her was an amazing opportunity to learn from her wealth of marketing experience. As well as increasing my marketing knowledge, she also helped me develop my leadership/management skills.
Whether you’re looking to improve your customer journey, need support with your marketing strategy or want to develop your team, then Charlotte is your must have!
Jonathan Hannah - Senior Marketing Lead - Oracle Finance
Charlotte did an excellent job planning and delivering the Rufforth with Knapton Parish Council website, we refer other parish councils to it as an example of what can be achieved.
Matt Wilson - Director - Aubergine262
Charlotte has been a fantastic support to our Parish Council when we needed to completely revamp our website to meet WCAG compliance. She worked with our team to define the sitemap and content, project managed the delivery with the agency, and offers ongoing training and support to our Clerk. We would have been lost without her!
Peter Rollins - Chairman - Rufforth with Knapton Parish Council